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Your fingers are posed on the keyboard to write your personal ad. What do you include: First things first: be truthful. A false personal ad will generate false results. As for the actual content of your ad, it depends on the nature and size of the forum. Personals placed in newspapers and magazines are usually short, with only a few lines of text, while personals placed online are usually longer and more detailed. Spend some time thinking about the content of your ad – you want it to be both succinct and meaningful. Be precise about who you are and what you are looking for. Make sure that you keep your expectations and self-assessments realistic. Last but not least, post a picture – people have to actually see you if you want to generate results.